We all wish for our holidays to be abundant with joy, prosperity, sweet treats, and happiness. Nothing feels more blissful than ending the year on a cheerful note. Now when the holiday season is around the corner, it is no less than a goldmine for marketers to make the most of the festivity spread around.
According to the National Retail Federation, there has been a 20% jump in online sales during 2020-2021. And, it won’t be wrong to say that the number is only going to increase in the coming years as people are shopping more online.
So, it’s a perfect time for brands, startups, and businesses to build a powerful online presence and triumph during the holiday season by running a giveaways campaign successfully. No doubt, giveaways are the most popular and effective marketing strategy to engage with online audiences on a global level.
We have compiled a list of instant cash and lots of other giveaway ideas that must be on the wish list of your social media followers too. So, let’s begin.
1. Advent Calendar
It is a peculiar countdown calendar that every day celebrates something special, as per the set theme. This giveaway allows you to celebrate every 12 days of holidays with an amazing giveaway that entices followers.
For instance, if you sell personalized jewelry, you can easily host a giveaway every day with a top range of accessories as new prizes. Depending upon your audience response, you can even extend the giveaway contest to 24 days.
2. Social Cause
The end of the year holidays is all about living feel-good moments and experiences. So, it’s a perfect time to host social cause giveaways. Hashtags that you can use are: #serve, #dogood, #celebrate #gifts #feedthepoor and many more.
You can double your chances of engagement on social media by offering to do a charitable deed in exchange for post-engagement. For instance, donating a box of treats to little children for every individual who actively takes part in the contest.
3. Comment Contest
In this campaign, participants use their creative skills to bag prizes. What happens in this contest is that as a brand you ask people to leave comments about a given topic. On the basis of their answers, you can select a winner and provide them with your best-selling product or attractive discounts.
So, if you are one of those brands that have not yet built a presence on social media, then this can be an ideal campaign, to begin with.
4. Classic Campaign
It is a pretty simple and straightforward campaign in which you ask participants to like, share and comment on posts. Post this, a handful of people will be selected as winners. Such giveaway campaigns are quite easy to implement. However, you need to make sure that the gift you are giving is attractive so it motivates others to actively participate in the contest
5. Offline Giveaways
Offline work wonders as much as online contests do and when it is combined with the power of social, nothing like that. For instance, you can organize a treasure hunt with clues displayed on the social media page and the winner of the hunt will get amazing rewards and prizes too.
No doubt, this kind of campaign particularly works awesome for brick and mortar stores as the hunt can end in their physical store.
6. Cash Prize
By far, this is probably the most appreciated giveaway by the people. Everyone likes to receive extra cash to splurge during the festivity and holidays around. You can host an Instagram photo contest with people tagging your products on their feed and stories and offer the winner a cash prize.
7. Fitness Contests
Fitness is not something people think of when they enjoy their favorite food during holidays. After all, festival holidays are meant to relish lip-smacking food. However, we also see a lot of fitness enthusiasts signing up for memberships. So, there is no good way to stand out of the crowd by motivating participants to stay fit and fine with those big prizes.
Conclusion
Undoubtedly, giveaways during the holiday season are a splendid way to connect to your customers and prospects. You can use the above-mentioned giveaway ideas to run a campaign around it and take your social media game to the next level. Happy holidays!